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Strategic and Creative Process Overview
Discovery
Distillation
Everything begins with a perceived problem or opportunity
The best solution is the simplest solution
Verify problem or opportunity and discover relevant data and insights. (via customer profiling, segmentation, competitor audits, best in class research etc.)
Convert insights into opportunities and condense them into one liners, while applying SWOT analysis to further distill into actionable strategic solutions.
Creative Solution
Build-Measure-Learn
Creativity can be subjective, but Delight and Functionality are not
If it only works well on paper, then it only belongs on paper
Ensure the solution is simple and delightful, with functionality that adds true value to intended users.
Build a basic prototype and test it, either internally or public MVP. Apply an actionable measurement plan and optimize. Launch and optimize on the fly.
Strategic and Creative Process Overview
Discovery
Everything begins with a perceived problem or opportunity
Verify problem or opportunity and discover relevant data and insights. (via customer profiling, segmentation, competitor audits, best in class research etc.)
Distillation
The best solution is the simplest solution
Convert insights into opportunities and condense them into one liners, while applying SWOT analysis to further distill into actionable strategic solutions.
Creative Solution
Creativity can be subjective, but Delight and Functionality are not
Ensure the solution is simple and delightful, with functionality that adds true value to intended users.
Build-Measure-Learn
If it only works well on paper, then it only belongs on paper
Build a basic prototype and test it, either internally or public MVP. Apply an actionable measurement plan and optimize. Launch and optimize on the fly.
